Your contacts and potential business partners often do not have the advantage of meeting you in person, so the profile picture you use will be heavily relied upon to give that first impression. A picture paints a thousand words.
There is a fundamental principle in networking known as the “Know, Like, Trust” (KLT) factor.
While it does take some time to build relationships in networking – it doesn’t happen overnight – the quality of your profile photo will often determine whether someone will connect with you long enough to build on this, or whether they might switch off because your initial presentation just doesn’t connect with them.
A profile photo is your representative in the digital world.
PhotoFeeler recently conducted a study, based on over 60,000 ratings of perceived Competence, Likability, and Influence for 800 profile photos in their database.
They have reported their findings HERE and summarised them in the Infographic below.
It appears that the elements which really stand out as being significant are these:
- Don’t wear sunglasses. Have as little obstruction as possible to the eyes.
- SMILE! This made the biggest difference.
- Use a head and shoulders shot.
- Try to have lighting as natural as possible – not too dark, not too bright.
Now, I know my profile pic is not perfect according to the ‘perfect’ rules, but now I know what to work on. I hope this article helps you too.
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